Express Scripts Medicare Employee Referral Campaign

Internal brand awareness campaign, for the Express Scripts Medicare Part D plan, targeting employees that may have family or friends eligible to enroll in a Medicare Part D plan. This unique internal campaign utilized printed desk drop cards with attached "It's Part D Time" branded balloons. This fun campaign created great awareness among employees who enjoyed decorating the office space with balloons. Promotional posters were also used in most facilties across the nation.

Desk drop card and balloons

Desk drop card cover

Desk drop card inside spread

Poster

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